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In recent years a new trend, which fuses the art of sculpture with the use of light has become increasingly popular; we are talking about the neon trend: used not only as a furnishing accessory , but also to give a new face and a particular atmosphere to the spaces that surround us. This "new" trend has its roots in the electric aesthetics of the 80s , but going back a little further in time we see that neon art was born in the 40s, when light became the protagonist in the works of many artists.
Appreciated for its versatility and the strong visual impact it has on the viewer, neon has always been used a lot in the world of advertising, just think of the enormous signs that lit up the night of big cities; today, however, neon is being rediscovered as a perfect element for creating works of art and design elements, thanks to its practicality and infinite possibilities for customization.
In Rome the true neon artists are the guys from Neon Flex Mood , a young Roman company that has quickly made itself known and has gone from the television studios of “ La Pupa e il Secchione ” and “ LOL! Chi ride è fuori ” to exhibiting its works at the Balloon Museum in Rome and Paris .
Many collections are present on the site, including for example the collection dedicated to love "Love", all united by the use of an innovative technology: the Neon Flex Led . A type of neon that uses electricity instead of gas and therefore makes it safer than the traditional gas tube.
